Specialize in Construction – Stay Focused
By Michael StoneAfter working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well.
Calculate Your Cost Per Lead
By Michael StoneWhen you calculate your cost per lead, you’ll know what you need to spend on marketing to meet your sales goals.
What Goes On a Business Card?
By Michael StoneOne of the topics was business cards, we spent several minutes reviewing the value of a business card and how it can help promote your company.
Getting Business as a Sub
By Michael StoneOne of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?
Construction Websites that Generate Leads
By Michael StoneA construction website should be a lead generating asset. It doesn’t have to be expensive, but if it doesn’t generate leads it’s a waste of time and effort.
Marketing is just like planting seeds
By Michael StoneFor those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:
What’s a Reasonable Advertising Budget?
By Michael StoneHow much should you spend on advertising? How much is too much?
Where Do You Get Your Leads?
By Michael StoneA new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.
What’s Your Specialty?
By Michael StoneIf you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.
Working for Big Box Stores
By Michael StoneA young guy asked if signing on with one of the big box stores was a good idea. He hasn’t discovered yet that getting a lot of work doesn’t mean you’ll make lots of money.
We Don’t Advertise
By Michael Stone“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.
Can They Find You?
By Michael StoneIf you’re a dependable, responsible construction-business owner, do potential clients in your area know you exist?
Canvassing: Connect with the Neighborhood
By Michael StoneOne of the more unpopular things I recommend is canvassing the neighborhood around your jobs. It’s unpopular because it’s misunderstood.
Share Your Cards
By Michael StoneBusiness cards are a simple, inexpensive way to provide everyone you come in contact with the information they need to reach you.
Promoting Your Business: The County Fair
By Michael StoneIt’s summer, and that means community gatherings for people wanting to have fun. In our area, the main event is the county fair. I’m confident there is a similar event in your area.
Depending on Referrals
By Michael StoneTake charge of your marketing and let the leads you get by referral be the frosting on the cake.
Lesson Learned: Lead Generation Companies
By Michael StoneLead generation companies don’t know your ideal clients or your most profitable type of work, and don’t care because they get paid anyway.
Generating Consistent Leads
By Michael StoneThere isn’t any magic formula for quickly generating quality leads for your construction business. It requires focused long-term effort.