Watermelons and Sales Leads
By Michael StoneYou might not think of watermelons, but one of our clever coaching clients shared a method he’s used to attract new leads for his business.
Employees Can Generate Sales Leads
By Michael StoneEmployees, properly motivated, can generate a lot of new business for you.
Where Do You Get Your Leads?
By Michael StoneA new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.
Careful What You Pay for a Lead
By Michael StoneI recently read an article reviewing a new lead-generating service, and it stated, “Our contractors only pay us a 5% referral fee, once they win the job.”
Depending on Referrals
By Michael StoneTake charge of your marketing and let the leads you get by referral be the frosting on the cake.
Lesson Learned: Lead Generation Companies
By Michael StoneLead generation companies don’t know your ideal clients or your most profitable type of work, and don’t care because they get paid anyway.
Generating Consistent Leads
By Michael StoneThere isn’t any magic formula for quickly generating quality leads for your construction business. It requires focused long-term effort.