Pricing Too Low

It is a fact of life that when you sell construction-related services, you’ll have clients tell you that your price is too high. Bless their hearts. They have no idea what would be a fair price for the work they want done, they just know that your price is too high.

Michael’s classes and newsletters have been the most helpful information I have ever accessed from all the different building publications over the last several years. Thank you so much.
We’ve been happily using the contract writer software for many many years now
I have attended the course twice now in my over 15 years in this business. The last one I attended I got more great information. . . . I also came away with one more thing: You guys are sincere, straightforward, no BS, and you’re really good at what you do!
I purchased your contract writing software earlier this year. I’ve familiarized myself with it and have put it to great use . . . Before I started using your software, our contracts were poor/scant if existent at all. After using your software and realizing how quick, easy and thorough my contracts were, I told my brother he needed to install it on his computer so he could do the same.
I want to start by saying, THANK YOU, for writing Markup & Profit Revisited. I have an MBA and we literally spent years learning to dissect financial statements, but they didn’t teach us how to use those numbers to run a profitable business . . . The basics presented in your book are applicable to any business. I especially appreciate the time dedicated to “wrong math” and why it’s wrong. That’s very helpful.
Thanks so much for everything you and your wife have done for us! I look forward to talking with you again.