Calculate Your Cost Per Lead
When you calculate your cost per lead, you’ll know what you need to spend on marketing to meet your sales goals.
When you calculate your cost per lead, you’ll know what you need to spend on marketing to meet your sales goals.
I recently read an article reviewing a new lead-generating service, and it stated, “Our contractors only pay us a 5% referral fee, once they win the job.”
How much should you spend on advertising? How much is too much?
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