We Don’t Advertise
“We don’t advertise” is well meaning mischief at its worst. It cuts your company off from a large pool of potential clients who are looking for a contractor to help them get their job built.
I Don’t Need Any Leads!
“I have more work than I can do. I tell new leads to call me after the first of the year.”
What’s Your Specialty?
If you're one of the many contractors who start an advertising message with, "We specialize in . . . ", good for you. But if you follow that statement with a long laundry list of things you do, you're hurting your business.
Getting Business as a Sub
One of the questions we’re asked most often is how a subcontractor can get jobs. How do you go about meeting general contractors and letting them know you’re available to build their jobs?
Marketing is just like planting seeds
For those who don’t understand the need for an ongoing marketing and advertising program for your business, let me try this analogy:
A Bait and Switch Scam?
Last weekend I passed a billboard on the side of the road. It loudly declared, "We will build your new home for $32 a square foot."
What Goes On a Business Card?
One of the topics was business cards, we spent several minutes reviewing the value of a business card and how it can help promote your company.
Specialize in Construction – Stay Focused
After working with a few hundred coaching clients, I believe that the key to profitability in construction is staying focused on doing a few things well.