Lesson Learned: Lead Generation Companies
By Michael StoneLead generation companies don’t know your ideal clients or your most profitable type of work, and don’t care because they get paid anyway.
Depending on Referrals
By Michael StoneTake charge of your marketing and let the leads you get by referral be the frosting on the cake.
Construction Websites that Generate Leads
By Michael StoneA construction website should be a lead generating asset. It doesn’t have to be expensive, but if it doesn’t generate leads it’s a waste of time and effort.
Careful What You Pay for a Lead
By Michael StoneI recently read an article reviewing a new lead-generating service, and it stated, “Our contractors only pay us a 5% referral fee, once they win the job.”
Where Do You Get Your Leads?
By Michael StoneA new business wants to market your construction business and provide leads. It'll also give homeowners ammunition making it harder to sell jobs. There’s an alternative.
Employees Can Generate Sales Leads
By Michael StoneEmployees, properly motivated, can generate a lot of new business for you.
Should Salespeople Have to Generate Leads?
By Michael StoneSomeone asked me recently if I thought a salesperson for a construction-related company should help provide leads, and how many. Yes, they should help provide leads.