The next time anyone, including yourself, wants to complain about how much money you make, think about this quote from Henry Ford. He was the guy who made cars and you could have any color you wanted as long as it was black.
Henry Ford said, “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”
Keep that in mind when you are tempted to not return a phone call or to show up for an appointment late (or not at all). Keep it in mind when you decide, “I will sweep up tomorrow after we are done with__!” Keep it in mind if you drive a vehicle that is dripping oil and leaves a black spot on the customers driveway.
Our product in construction is everything we say and everything we do. You can’t pick and choose what you think is important because what you think is important may not matter one bit to the customer.
The economy is slowly getting better. Read our Ten Cardinal Rules and make sure you are not doing the things that drive potential clients away.
The knowledge and experience Michael Stone gained in his 60+ years in construction has helped thousands of contractors improve their businesses and their lives. He is the author of the books Markup & Profit Revisited, Profitable Sales, and Estimating Construction Profitably, and is available for one-on-one consultations.
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